Writing for Magazines What You Need to Know

What makes magazine writing different?

Magazine writing is usually more conversational and punchy than other forms. It aims to inform, entertain or persuade quickly because readers have short attention spans. (Don’t let your article turn into a novella!)

Examples:

  • Feature articles that explore a topic in depth
  • Opinion pieces sharing a unique viewpoint
  • How-to guides offering practical advice

Tips:

  • Know your target audience inside out
  • Use a clear and engaging voice
  • Keep paragraphs short and snappy

Further reading: The Magazine Writer’s Handbook by Simon Whaley


How do I find the right magazines to pitch?

Research is key. Look for magazines that cover your subject and match your style. Check their submission guidelines carefully. (You don’t want to pitch to a gardening magazine with a horror story.)

Examples:

  • National magazines like The Guardian Review or BBC History Magazine
  • Niche magazines such as British Wildlife or The Oldie
  • Online magazines with specific interests

Tips:

  • Read several issues to understand tone and style
  • Follow magazines on social media for updates
  • Keep a list of magazines you want to target

Further reading: Writer’s Market UK


What should a magazine pitch include?

A magazine pitch is a brief email or letter that hooks the editor with your idea. Be clear, concise and professional. (I once sent a rambling pitch and got a polite rejection that doubled as a novel.)

Examples:

  • A compelling subject line
  • A brief summary of your idea
  • Why you are the right person to write it

Tips:

  • Personalise each pitch to the magazine
  • Mention any relevant experience or clips
  • Keep it under 300 words

Further reading: Pitch Perfect by Nicola Morgan


How do I write a magazine article that stands out?

Your article should grab attention from the start and keep readers hooked. Use lively language, anecdotes and quotes.

Examples:

  • Starting with an intriguing question or fact
  • Including expert interviews or personal stories
  • Ending with a strong conclusion or call to action

Tips:

  • Edit ruthlessly for clarity and flow
  • Use subheadings and bullet points to break up text
  • Match the magazine’s style and tone

Further reading: On Writing Well by William Zinsser


How do I get paid for magazine writing?

Payments vary widely depending on the magazine’s budget and your experience. Some pay per word, others a flat fee. (I once got paid in tea and biscuits for a local newsletter.)

Examples:

  • National magazines offering competitive rates
  • Local or niche magazines with smaller budgets
  • Online platforms with varying payment models

Tips:

  • Always clarify payment terms before starting
  • Keep records of invoices and correspondence
  • Consider joining a professional writers’ organisation

Further reading: Getting Published by Rebecca Swift

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